An effective website for a doctor will satisfy several purposes:
Promotion of the service to new patients.
Information for existing patients to consult or refer to.
Publication of articles, audits or research.
Search Engine Optimization
Elevated visibility of your website is important to ensure that people can locate information about your services, publications, or resources. Properly structuring and editing websites can substantially improve search engine ranking.
Websites can be a portal for collection of data from both patients and colleagues for undertaking audits and surveys. Potential other utilities might include limited self assessment tools for patients.
Social Media Integration
For frequent updates in your field or for your service the various social media services are appropriate. By integrating your social media accounts with your website it can help promote both.